Good Samaritan officially became part of WellSpan on July 1 and is now called WellSpan Good Samaritan. It has a new logo, which will be incorporated into updated signage, a new multimedia advertising campaign and other materials, according to the report.
Over the next several months, the brand alignment will also be incorporated into Good Samaritan’s Lebanon County outpatient centers and physician services.
More articles on leadership and management:
11 healthcare organizations designated ‘Best Places to Work for LGBT Equality’
NJ hospital cuts jobs: 5 things to know
O’Malley lays out healthcare plan in attempt to resuscitate campaign
