New healthy menu item at Geisinger: The Feinburger, in honor of CEO Dr. David Feinberg

Danville, Pa.-based Geisinger Health System introduced a menu item to coincide with National Cheeseburger Day Sept. 18 and named the dish in honor of the health system's top executive, according to The Daily Item.

The "Feinburger," named for David Feinberg, MD, president and CEO of Geisinger, comprises 14 meatless ingredients, including grains, celery, carrots, onions and seasonings.

The burger is currently only available to patients, but will be added to the health system's retail menus next week, according to the report.

Geisinger Corporate Foodservice Team Executive Chef Matthew Cervay told The Daily Item the idea for the burger came after he attended a barbeque at the Feinbergs' home.

"[The Feinbergs] are really into clean eating, whole grains, legumes and very little meat," Mr. Cervay said. "I kind of still wanted to give the barbecue cookout feel, so I did a grass-fed burger, but I also wanted to do a vegetarian and vegan offering as well."

The health system has implemented a variety of initiatives to create healthier menu options for patients and their families. In 2010, the health system eliminated trans fats from all menu options; in 2011, officials removed fryers from the facility's kitchens; and in 2016, Geisinger introduced a sodium limit on items under the menu's healthy selections.

Officials also said last month they plan to eliminate all sugary beverages from its facility beginning Jan. 1.

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