3 errors leaders should avoid when offering up an apology

“I’m sorry.” It’s a phrase we all use. Learning to apologize well — and sincerely — is a skill that can be a huge asset, especially for leaders.

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Mastering an apology is not only the mark of a solid leader, but it’s crucial for boosting unity among team members and diffusing business situations that get out of hand.

In a recent Forbes article, Houston-based Vanderbloemen Search Group CEO William Vanderbloemen highlights three mistakes leaders should avoid when apologizing.

1. The fake apology. Using phrases such as “Whatever I did to hurt you wasn’t on purpose” aren’t reminiscent of an apology. “If you need to apologize to a person, then do it,” Mr. Vanderbloemen wrote. Be specific, acknowledge what you did wrong and take responsibility for the situation.

2. The validation apology. Inserting the word “but” into your apology often makes it seem as though you’re justifying or validating your actions. Phrases such as “I’m sorry for what happened, but…” detract from the genuineness of your apology. “[The apology] should be about you making things right between you and the person or team in front of you. Period,” Mr. Vanderbloemen wrote.

3. The dismissive apology. “Apologizing on your way out of the office, at the end of the day or in a dismissive manner as a side note are not good ways to handle saying you’re sorry,” wrote Mr. Vanderbloemen. Instead of offering up a sloppy apology, focus on being clear and intentional when you apologize.

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