Frank Lococo has been named vice president and chief marketing and communications officer of St. Cloud, Minn.-based CentraCare, effective Dec. 8.
Mr. Lococo most recently served as vice president of marketing and communications for Omaha-based Nebraska Medicine. Prior to that, he was director of advertising and marketing at Milwaukee-based Froedtert Health, where he was employed from 2002 to 2016. He has also worked in airline and sports marketing.
CentraCare, a $1.99 billion system, has nine hospitals and over 30 clinics in central and southwest Minnesota.
