For example, Aarti Shah, PhD, a statistician who spent many years in brand development and analytics for Eli Lilly, was recently named CIO of the pharmaceutical giant. But she told WSJ her diverse background will be “a competitive advantage” in trying to transform the business.
Additionally, individuals with customer loyalty and business management skills can be an asset for organizations trying to boost customer loyalty and deliver what customers want. “With the amount of competition out there, the CIO better know what the customer wants,” Craig Stephenson, managing director of the North American CIO practice at executive search firm Korn/Ferry International, told WSJ.
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