TriBridge notes that CRM, like self-driving cars, need constant course corrections while using multiple inputs. It’s important to plan proactively for CRM measurement and understand user experience in order to have a seam-less, self-driving experience.
The five steps to CRM success are:
1. Plan for Course Corrections
2. Goals- Put the Odds in Your Favor
3. Embrace Industry Context
4. Focus on User Experience
5. Understand the Importance of Customer Experience
To read the full blog post, click here.
