Researchers analyzed enrollment and participation behaviors among 142,726 people who were offered the chance to enroll in a free online cardiovascular disease prevention program. The intervention group was offered airline miles in exchange for initial participation and enrollment; the control group was not.
Results showed people offered the incentives were 27.9 times more likely to enroll in the program. However, the rewards were not found to influence user retention or engagement. Patient age and comorbidities were the factors that had the biggest effects on whether users stuck with the program.
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