Senior execs fear becoming ‘irrelevant’ without big data

Big data is becoming increasingly important to business operations, and senior executives are making moves to further invest in big data to remain viable in current business competition.

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A recent report, outlined in Forbes, from CapGemini and EMC, called “Big & Fast Data: The Rise of Insight-Driven Business,” highlights the intensifying focus senior executive are placing on big data initiatives.

According to the report, 70 percent of IT decision-makers said their ability to gain value from big data is critical to their future success, and 65 percent said they risk becoming irrelevant and/or uncompetitive if they don’t embrace big data.

Sixty-four percent of respondents said big data is changing traditional business boundaries and is allowing non-traditional businesses to enter industries. Approximately half of respondents indicated increased competition from data-enabled startups.

More than half of respondents, approximately 56 percent, said their investments in big data over the next three years will surpass past investment in information management.

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