The San Francisco-based company’s CRM software lets organizations track and contact individual customers. Now, Salesforce CMO Joshua Newman, MD, said the company is marketing its software not only as a tool to manage patient relationships, but also to improve patient health outcomes.
As an example, he said a provider might use Salesforce’s software to alert a specific patient population about a new program related to their health condition. A provider or payer might also use the software to review socioeconomic markers of their patient population, such as zip code.
“Frankly those are things every one of our customers [across industry] are doing every single day,” Dr. Newman told Politico. “[It’s] the same as knowing what people’s shopping experience is.”
Salesforce was also one of the six tech giants to pledge to reduce interoperability barriers in healthcare during CMS’ Blue Button 2.0 Developer Conference in early August, along with Google, Amazon, IBM, Microsoft and Oracle.
For Salesforce, the pledge was an “acknowledgement that our healthcare challenges as a society can’t be solved by a single organization, can’t be solved by a single technology,” according to Dr. Newman. He added the pledge illustrated “non-traditional vendors realizing what a huge role they play in healthcare.”
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