Though texting is not yet universally used for businesses’ outreach, in its survey of 1,000 consumers and 1,600 businesses, Zipwhip’s “2020 State of Texting” report found that about 68 percent of organizations do text their consumers, demonstrating a shrinking gap between consumer preferences and organizations’ offerings.
Reasons commonly cited by those surveyed as to why they have yet to adopt text messaging to reach consumers included the belief that consumers do not want to text businesses; concerns that their messages will be perceived as spam; and reluctance to introduce yet another communication channel into their outreach strategies.
The report offered five “common-sense” strategies to help businesses assuage these fears and ensure their texts are effective:
1. Ask for permission before texting consumers.
2. Ensure they know how to opt out of text communications.
3. Use natural, conversational language.
4. Keep the number of texts sent to a minimum.
5. Only send absolutely necessary, relevant texts.
View the full report here.
More articles on consumerism:
Uber Health adds new features to improve scheduling, pickup
4 hospitals, health systems that have launched apps in the past 60 days
KLAS: 12 engagement technologies patients want to see more focus on
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
