In CVS Health’s filing with the U.S. Patent Trade Office, the company stated it is looking to trademark its logo, establish an online store and create downloadable virtual goods such as prescription drugs, health, wellness, beauty and personal care products.
The filing also contained details about CVS seeking to bring its health services it provides in its in-store clinics, its telehealth platform, non-emergency medical treatment services and wellness programs to the virtual platform.
The company is the first to file for a virtual healthcare clinic in the metaverse, according to trademark attorney Josh Gerben.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.