The rebranding coincides with the appointment of Rebecca Messina as global CMO, but Wolff Olins, the Uber Brand Experience Team and MCKL Type Foundry have been working on the effort for nine months. The company’s new logo, which is set in its custom typeface, is meant to convey approachability, safety and accessibility.
Uber’s old mission statement was “Make transportation as reliable as running water, everywhere, for everyone” and is now “We ignite opportunity by setting the world in motion.”
More articles on business:
California commits to 100% carbon-free power by 2045
Former Coca-Cola marketing exec heads to Uber
Interim CBS chief exec omits Moonves allegations in first company email
