Four details:
1. TransUnion acquired Signal, a Chicago-based company with solutions focused on real-time data collection; its platform makes it easier for organizations to leverage consumer data.
2. With the acquisition, TransUnion aims to establish leadership in the people-based, identity enabled marketing solutions space. The company purchased digital marketing company TruSignal and invested in Tru Optik last year.
3. Matt Spiegel, executive vice president of marketing solutions and head of TransUnion’s media vertical, said the company is focused on people-based marketing solutions because it’s the “future of marketing effectiveness.”
4. Signal has spent more than a decade in the digital marketing space to enable customer intelligence.
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