3 recent hospital rebrands

Three hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 20:

  1. The Gettysburg (Pa.) Cancer Center is changing its name to Pennsylvania Cancer Specialists and Research Institute. The rebrand reflects the health system’s mission of delivering the top cancer care to the whole state of Pennsylvania.
  2. Albany (N.Y.) Med Health System is rebranding so that four of its hospitals will share the same logo. The rebrand comes as the health system looks to streamline care and introduce a single Epic EHR system.
  3. Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital is changing its name to NewYork-Presbyterian Westchester as part of an effort to clarify the hospital's location.

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