Digital Marketing

Two health systems were honored at the 2023 Medical Media & Marketing Awards for accomplishments in healthcare marketing.

FastCompany included a hospital, a behavioral health company, a nutrition company and a foundation that provides care to older adults among its 165 brands that matter in 2023.

Cleveland Clinic is partnering with TikTok to give the social media platform users' access to accurate mental health information.

Rochester, Minn.-based Mayo Clinic revised its hydroxychloroquine site after a former Trump administration official linked to it in a tweet.

Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns.

Children's Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children's Nebraska, effective Oct. 3.

Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. 

Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. 

Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept. 28…

Tricia Geraghty, chief marketing and experience officer at Children's Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26.