Arizona hospital launches rebrand

Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. 

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The cancer care services currently named HonorHealth Virginia G. Piper Cancer Care Network will rebrand to HonorHealth Cancer Care.

“We are simplifying the name to focus on what we do exceptionally well, and that is cancer care,” David Price, senior vice president of ambulatory operations at HonorHealth, said in a news release.

The rebrand will be completed in 2024.

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