Digital Marketing

Because even clearly tongue-in-cheek advertisements for health foods and products can be mistaken for actual healthcare advice, any and all marketing for health-related goods and services must be taken extremely seriously, according to Robert Shmerling, MD.

The ultra-efficient workday lunch break is nothing new, but millennials have taken this efficiency to ever more "joyless, ruthless" levels, CityLab reports, highlighting the generation's tendency toward total optimization at the expense of human interaction.

While hospital and health system marketing efforts often focus largely on drawing new patients, it is well worth the effort to tailor a portion of an organization's outreach strategy to building loyalty with existing patients, according to the Harvard Business…

After facing criticism for its perceived lack of affordable insulin, Eli Lilly announced Dec. 19 it will roll out a months-long digital marketing campaign to inform diabetes patients of the company's cost-saving options for insulin prescriptions.

Even as many organizations continue to swap out their chief marketing officers for more all-encompassing chief growth officers, chief brand officers and chief commercial officers, some at the forefront of this trend are discovering they can't function without a CMO.

Christus Santa Rosa Health System is kicking off on Dec. 16 a monthly livestreamed session in which the San Antonio-based health system's physicians and medical experts will answer patients' questions about health-related topics.

Adstream, provider of advertising technology and services, and the largest ad delivery network in the world, announced Dec. 9 it has achieved third-party certification for HIPAA compliance.

Marketing leaders from Steward Health Care in Dallas, New York City-based Mount Sinai Health System and several others shared their strategies for high-impact patient outreach at the U.S. News & World Report Healthcare of Tomorrow conference in November.

Since tapping software company Persado in 2016 to apply artificial intelligence to its digital marketing efforts, Humana has experienced significant increases in both open and click-through rates, The Wall Street Journal reports.

Athenahealth received the 2019 Gold Hatch Bowl and Silver Hatch Bowl awards from The Ad Club for the EHR vendor's State of the Smart marketing campaign, according to a Nov. 25 news release.