NewYork-Presbyterian releases new ad in documentary-style campaign

New York City-based NewYork-Presbyterian's "Stay Amazing" campaign has released a one-minute ad detailing the story of a patient who suffered a stroke weeks before his wedding date, MM+M reported Jan. 12. 

The campaign video features Ramit Malhorta, a 28-year-old patient who was rushed to NewYork-Presbyterian after his stroke.

The video, which has the feel of a documentary, incorporates visuals from the hospital, including the lead physician who treated Mr. Malhorta. 

The video is a part of NewYork-Presbyterian's "Stay Amazing" campaign, which launched in 2021. 

The campaign centers around storytelling so that the health system can "emotionally connect with consumers," according to Devika Mathrani, senior vice president and chief marketing and communications officer at NewYork-Presbyterian. 

One of the first patient-spotlight stories debuted at the U.S. Open back in September. 

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