Health systems, hospitals undergoing rebrands

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

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Here are four hospitals and health systems that have undergone rebrands since Jan. 8:

  1. Children’s Hospital New Orleans will be renamed Manning Family Children’s in partnership with the renowned football family.
  2. Jasper, Ind.-based Memorial Hospital and Health Care Center is set to change its name to Deaconess Memorial Medical Center. The move comes shortly after the 114-bed hospital affiliated with Evansville, Ind.-based Deaconess Health, a 19-hospital system.
  3. Astoria, Ore.-based Columbia Memorial Hospital rebranded to CMH in January.
  4. Orlando (Fla.) Health rebranded Birmingham, Ala.-based Brookwood Baptist Health as Baptist Health after acquiring the hospital from Dallas-based Tenet Healthcare. 
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