Manning family partnership to rebrand Children’s Hospital New Orleans

Children’s Hospital New Orleans will be renamed Manning Family Children’s in partnership with the renowned football family.

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The collaboration with the Manning family — Peyton, Eli, Olivia, Archie and Cooper — aims to expand access to specialized care for children across Louisiana and the Gulf South, according to a Feb. 5 hospital news release.

The rebranding was announced at a Feb. 5 pre-Super Bowl party. Hospital CEO Lucio Fragoso told nola.com that, while the financial details of the partnership are confidential, the gift is “transformational,” the outlet reported.

The hospital will implement a phased rebranding plan over the coming months, the release added.

Manning Family Children’s operates the 263-bed academic pediatric facility and a network of specialty clinics and primary care locations.

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