HCA rebrands Virginia, North Carolina urgent care centers

Richmond-based HCA Virginia Health System is rebranding several of its urgent care centers in Virginia and North Carolina.

HCA Virginia, a subsidiary of Nashville, Tenn.-based HCA Healthcare, acquired the 12-location BetterMed urgent care chain in June. They will be rebranded CareNow Urgent Care, HCA Healthcare's national network of more than 240 locations.

The move will "benefit patients looking for access to care, will reduce crowding in hospital emergency rooms, and will create higher quality outcomes for our care teams and patients," said William Lunn, MD, president of HCA Healthcare's capital division, in a Jan. 5 HCA news release.

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