Digital marketing is all about building trust by being transparent about brand values: “Consumers today react to products, services and ad campaigns in real-time through social media, creating new demands on organizations. Generating and sustaining high levels of engagement and enthusiasm online requires clarity around the firm’s goals and values,” per a recent HBR article.
Here are four questions organizations should ask themselves when developing a digital marketing strategy, with a focus on social media:
1. What are our goals?
2. Which platforms should we be using?
3. What is our content strategy?
4. Are we ready to talk with our audience — in real-time?
Read more here.
More articles on digital marketing:
Physician viewpoint: Health-related marketing must be held to a higher standard
HBR: How marketing teams can boost loyalty via social media
Eli Lilly will launch digital campaign to raise awareness of discount insulin options
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