Here are three takeaways from the second annual ARF Privacy Study, in which 1,100 American consumers were surveyed over the course of a week in March.
1. Compared to the 2018 study’s results, consumers were slightly less likely overall to share personal information such as name, birth date, contact information and more.
2. Across both studies, the three pieces of information consumers were least willing to share were Social Security number, financial information and medical data. However, at the other end of the spectrum, 93 percent of respondents were willing to share their gender, 91 percent their race or ethnicity, and 85 percent their marital status.
3. Respondents’ answers went largely unchanged when told the information would be used to craft an ad experience better tailored to their lives and needs. In fact, across most types of information, those surveyed were even less willing to share personal data in exchange for improved marketing.
More articles on digital marketing:
3 things the most innovative digital marketing strategies have in common
TV marketing is only 20% as effective as claimed, study finds
The 6 biggest challenges facing marketing executives
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.