Here, according to The Holmes Report’s new Influence 100 survey, are the biggest external concerns facing 100 of the most influential in-house marketing and communications leaders from around the world.
- Navigating complex and uncertain geopolitics
- Adapting to the changing landscape of the media (namely, clickbait journalism, the constant news cycle and “fake news”)
- Maintaining reputation amid constant and rapid change
- Adequately communicating company vision and purpose
- Persuading the public that social initiatives are genuine, rather than strategic
- Dealing with pressure from the public, government, NGOs and other stakeholders
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