Several health systems were honored at the recent 42nd Annual Healthcare Advertising Awards. The winners, revealed in May by Health Care Marketing Report, were chosen by a panel of judges based on such factors as creativity, quality, message effectiveness, consumer…
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Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle recently ranked the top 10 most trusted health system brands based on a survey…
A hospital formerly owned by now-defunct Steward Health Care has a new name and logo. Sharon (Pa.) Regional Medical Center is now known as Sharon Regional Health System, WFMJ reported May 30. The organization held a ribbon-cutting May 29 to…
A Tennessee government official is taking a local health system to task after it inked a naming rights deal to a new minor league baseball stadium. Weston Wamp, mayor of Hamilton County, Tenn., criticized Chattanooga, Tenn.-based Erlanger’s decision to acquire…
Cleveland Clinic London has launched a new podcast delving into complex health topics. “Exploring Health with Cleveland Clinic London” is hosted by orthopedic knee surgeon Kash Akhtar, MD, and features medical specialists talking about the latest in clinical innovation. The…
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An Indiana health system has refreshed its brand as it prepares to open a new hospital. Batesville, Ind.-based Margaret Mary Health unveiled a new logo in May that will roll out across its locations over the next year. The new…
Viroqua, Wis.-based Vernon Memorial Healthcare has changed its name to Vernon Health. The rebrand, which began in 2021, was guided by input from the community and staff, according to the hospital’s website. It includes a new name, refreshed logo and…
When the creators of The Pitt, a new medical drama set in a fictional Pittsburgh hospital, first conceptualized the show, authenticity was paramount. That’s why executive producers Michael Hissrich and John Wells reached out to Pittsburgh-based Allegheny Health Network and…
Aspen (Colo.) Valley Hospital has rebranded to Aspen Valley Health. The new brand, announced May 12, features a redesigned logo and updated visual identity. The rebrand aims to bring the organization’s expanding network of services under a unified identity. The…
Aurora, Colo.-based UCHealth has expanded its 15-year partnership with the U.S. Olympic & Paralympic Committee. The health system will serve as a national medical center for athletes who live and train in Colorado Springs, Colo., where an Olympic & Paralympic…