Here are the five hospitals and health systems launching new brand identities since May 30:
- Lansing, Mich.-based Sparrow Health System will incorporate University of Michigan branding into its name after merging with the Ann Arbor, Mich.-based system.
- Edison, N.J.-based Hackensack Meridian JFK University Medical Center renamed its spinal cord unit after former Rutgers University defensive tackle Eric LeGrand, who became paralyzed during the 2010 season.
- Rockford, Ill.-based SwedishAmerican Hospital rebranded to reflect its affiliation with Madison, Wis.-based UW Health.
- Columbia, Md.-based Howard County General Hospital rebranded to reflect its affiliation with Baltimore-based Johns Hopkins Medicine.
- Baltimore-based John Hopkins Outpatient Center was renamed to honor its first Black chief resident in cardiac surgery, Levi Watkins, MD.
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