Rutgers, Microsoft develop mobile app to reduce SIDS risk

New Brunswick, N.J.-based Rutgers medical school and Microsoft on Dec. 10 launched a jointly developed mobile application that aims to prevent sudden infant death syndrome.

The free mobile app, called Baby Be Well, is now available for Android devices and will become available for iPhone users at a later date, according to the news release.

Designed to resemble a traditional baby book, parents can upload photographs and milestones to the app as well as track daily activities like feedings. Developers created Baby Be Well to be interactive; the app offers daily tips and information from the safe infant sleep guidelines of the American Academy of Pediatrics.

Microsoft and Rutgers developed Baby Be Well through Microsoft's Artificial Intelligence for Good initiative. Parents who use the app can share their account, which includes information on the baby's schedule, with grandparents and other caregivers.

 "Encouraging grandparents to become frequent visitors to this app also is important because advice on safe sleep has changed so much since we raised our own children," said Barbara Ostfeld, PhD, a pediatric medicine professor at Rutgers and a developer of the app. "For example, parents are now advised to place infants to sleep on their backs in cribs without bumpers."

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