CVS Health digital chief talks technology strategy

In his role as CVS Health's Chief Digital Officer Firdaus Bhathena is focused on using artificial intelligence, connected devices and virtual care to create positive user experiences, according to Business Insider.

Mr. Bhathena was tapped to serve as digital chief in 2016. Since then, he has been working to evenly spread out his resources.

"It's very tempting to — what we say in the tech world — to sort of peanut-better spread your resources across a whole bunch of different things," Mr. Bhathena told Business Insider.

His attention right now is on improving the consumer experience. This involves ensuring CVS Health's website is up and running and developing tools to create a comprehensive picture of a person who visits a CVS location for healthcare.

Additionally, Br. Bhathena and his team are working on how to reach consumers more effectively. With precise messaging, consumers can be better targeted with information about appropriate healthcare services.

More articles on consumerism:
Harvard Pilgrim partners with Ride Health to provide free medical transportation
CVS Health CEO outlines plans for expansion
UNC Health Care deploys patient navigation mobile app

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