Don't be a 'data pig' & 2 more ways to maintain trust while collecting patient data

While patient data has never been easier to collect or use than it is now, patients have also never been more concerned about the collection and use of their personal information.

A recent Inc. op-ed by Mitch Joel, an entrepreneur and digital expert, describes three steps to take when using consumer data without losing their trust, all of which are readily applicable to healthcare organizations looking to maximize the many benefits associated with analyzing patient data while minimizing patients' worries.

The three steps are:

1. Collect only the most critical data.

2. Be proactive in regulating your own data collection.

3. Offer consumers full visibility into how their data is being used.

"If you can show customers that you are not a data pig, and then help them understand how data is used (and what they may be giving up for it), you can win," Mr. Joel concluded. "Most importantly, be vigilant about not capturing every breath they take. That's the best place to start."

More articles on consumerism:
68% of hospital leaders say their digital health tools are lacking in patient experience
Snapchat rolls out in-app mental health resources
AMA: 10 ways to enhance usability of mobile health apps

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