The “Reimagining Commerce 2020” report from software company Episerver surveyed more than 4,000 consumers from the U.S., U.K., Australia, Germany and Sweden about their online platform usage.
A significant percentage of respondents across the board, aged 18 to 72, reported having used a digital platform to make healthcare transactions, with millennials leading the way, and Gen Z close behind. Perhaps surprisingly, while baby boomer respondents reported the lowest usage of online services for healthcare, nearly half said they do so occasionally.
Here are the percentages of respondents in each cohort who said they use online platforms to carry out healthcare transactions to even a minimal extent:
- Gen Z (ages 18-23): 74 percent
- Millennials (24-38): 76 percent
- Gen X (39-53): 65 percent
- Baby boomers (54-72): 46 percent
View the full report here.
More articles on consumerism:
Novant Health launches virtual heart health campaign
Albertsons rolls out digital diabetes management system
Harvard-founded Nebula Genomics launches $299 whole-genome sequencing
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
