In this role, Mr. Ruiz-Jimenez will lead the health system’s brand strategy, digital marketing, corporate communications, content creation, and service line marketing, according to a Feb. 6 news release.
From 2017 to 2021, Mr. Ruiz-Jimenez served as chief marketing officer at New York City-based NewYork-Presbyterian, where he led a strategic transformation of the health system’s marketing department.
