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How patients experience financial-related encounters at hospitals may be as important to their overall perceived experience as clinical quality, especially as patients take on more financial responsibility for the healthcare services they receive.

Health systems and hospitals across the country are rebranding to reflect their coordination of care, growth in services and consistent quality. Changing a hospital's or health system's brand is a delicate maneuver, however; choosing a brand that does not align…

Texas had the highest percentage of uninsured persons of any state in the United States between 2009 and 2011, according to 2012's Health, United States, an annual report on trends in health statistics released by the Centers for Disease Control…

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Pittsburgh-based Allegheny Health Network, an integrated healthcare delivery system operated by health insurer Highmark, has launched a new brand identity, including an advertising campaign and a new logo.

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