The service, Business Prime Shipping, offers free two-day shipping to companies paying an annual membership fee of $499 to $10,099, depending on their size.
“Business Prime Shipping enables businesses with multiple users to further simplify their procurement procedures and increasingly rely on Amazon Business to deliver,” said Prentis Wilson, vice president of Amazon Business. “Customers can now get unlimited fast delivery across their organization on a vast selection of products while maintaining increased visibility on their business purchases.”
The service could draw more business-to-business transactions online, shifting customers away from industrial suppliers and retailers to Amazon.
“I don’t see the same ceiling in business-to-business sales as I do in retail,” Andy Hoar, an analyst at Forrester Research, told Bloomberg. “In retail, people want to go to the store to see and touch things. For business sales, people don’t want to have to go to the store.”
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