Survey: 61% of patient advocacy groups have favorable view of devicemakers

A new report conducted by Patient View explores the corporate reputation of the medical device industry from the patient perspective.

To compile the report, researchers polled 513 patient groups worldwide on their perceptions of and relationships with 39 medical device companies between June and August.

Here are five survey findings.

1. More than half (61 percent) of respondents said the device industry had an "excellent" or "good" corporate reputation in 2017.

2. Only 43 percent of patient groups thought the medical device industry's corporate reputation improved over the last five years.

3. A majority of respondents rated the device industry as "excellent" or "good" at being innovative, ensuring patient safety, providing beneficial information to patients and making high-quality, useful products.

4. However, nearly 81 percent of respondents said the industry was "fair" or "poor" at implementing fair pricing policies, and 72 percent gave devicemakers similar ratings for their philanthropy efforts and level of transparency.

5. Johnson & Johnson was the most familiar devicemaker, with 46.9 percent of respondents indicating they had heard of the company. Roche Diagnostics came in second, with 39 percent of respondents reporting familiarity.

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