The mobile application, which could allow Amazon to schedule and track product shipments with just a few clicks, would represent the next step in the online retailer’s goal of becoming a global freight broker.
“This is the next piece in the jigsaw puzzle,” said Cathy Roberson, a shipping industry analyst. “It’s all falling into place for Amazon as a logistics provider.”
In May, WSJ reported Amazon had contacted several freight-services technology companies to request information about their products. If the mobile technology proves successful for Amazon, the company may make it available — for a fee — to non-Amazon shippers as a simpler option for business-to-business freight shipping, according to the report.
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