Atrium extends rebranding to flagship facility

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Charlotte, N.C.-based Atrium Health debuted new signage at its flagship hospital in Charlotte — previously named Carolinas Medical Center — more than a year after taking on the Atrium name, according to The Charlotte Observer.

The change, which took place April 4, adds the Atrium name and logo to signage at the hospital's main entrance. Carolinas HealthCare System said in February 2018 that it was rebranding to Atrium Health.

In a statement to The Charlotte Observer, Atrium CEO Gene Woods said the signs are part of the system's "continued evolution and leadership." He added: "Just as we have since the very beginning as Charlotte Memorial Hospital in 1940, we stand together now in genuine service to improve health, elevate hope and advance healing — for all."

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