Harvard-affiliated Beth Israel Deaconess Medical Center will take over Jordan Jan. 1, 2014. The merger received final approval from the state’s Public Health Council on Wednesday.
Jordan President and CEO Peter Holden said the hospital opted to take the new name after a branding firm canvassed about 450 area residents to determine what resonated most with patients, according to the report.
Read more coverage of the merger.
More Articles on Hospitals and Name Changes:
11 Hospitals, Health Systems That Recently Changed Names, Brands
4 Tips to a Successful Hospital Rebranding
6 Tips on Rebranding a Community Hospital Under a Health System
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
