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Melanie Husk

Executive Vice President and Chief Experience Officer

Baptist Health

Jacksonville, FL

Ms. Husk leads marketing and communications, strategic services, community impact and social responsibility for this $2.8 billion community-focused Baptist Health. She is helping lead an expanded investment in community redevelopment, working directly in collaboration with residents, community partners and staff to address physical, social, mental and spiritual dimensions of health. One important example is a place-based strategy called Emerald Trail that connects 14 low-income neighborhoods, 21 parks, 16 schools and 2 colleges in downtown Jacksonville. Through this initiative, Baptist Health links people living, working and learning in these neighborhoods to greater health and well-being through activities such as wellness on wheels, a collaboration with local transportation authority to bring mobile screening and care navigation resources to underserved areas. Additionally, through its Safe Kids relationship with its Wolfson Children’s Hospital, children and families receive safety education, bike helmets and car seat giveaways close to home. Baptist Health is also mentoring youth and training people in historically marginalized communities to connect them with opportunities to build healthcare careers, a strategy that will foster greater economic stability in the community and help build a new talent pipeline.

Becker's Recognition

Melanie Huskhas been named a Becker's honoree on the lists below.

2023 Winner

Executives

60 Hospital and Health System Chief Marketing Officers to Know

Becker’s is thrilled to honor 60 hospital and health system chief marketing officers in 2023.

These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

2024 Winner

Executives

Hospital and Health System CXOs to know

CXOs oversee the entire lifespan of the patient and provider journey. These detail-oriented leaders ensure that all interactions with their hospitals and health systems feel safe, high-quality, convenient and intuitive. The CXOs honored are innovative thinkers, strategic planners, brand storytellers, and fierce advocates for their patients and team members.

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