Mr. Rodriguez serves as chief marketing, experience and customer officer for UCHealth, a nationally recognized nonprofit health system with more than 36,000 employees, 15 hospitals and over 200 clinics. His role entails overseeing brand strategy, marketing, advertising, sponsorships, communications, interpretive services and patient experience. Since spearheading UCHealth’s brand launch in 2017, he has transformed the system into one of the strongest healthcare brands in the region, while also developing UCHealth’s mobile app and virtual assistant Livi, which simplifies navigation, provider access and health tracking. Mr. Rodriguez has forged high-profile sports partnerships with the Denver Broncos, Colorado Rockies, Nuggets, Avalanche, Mammoth and Rapids, as well as CU’s coach for the statewide “Ready. Set. CO” initiative promoting physical and mental health, with activations that have raised nearly $800,000 for nonprofits and earned four Guinness World Records. His teams have won multiple “Heartland Emmy” awards for storytelling and campaigns, and he has been recognized with the “Customer Experience Award” and the “Vale La Pena” award for advocacy and community contributions. A leukemia survivor, Mr. Rodriguez is a passionate advocate for cancer research and awareness, and serves on the boards of the Denver Center for the Performing Arts, The Leukemia and Lymphoma Society, and VISIT Denver, among others.
