Since joining the system in 2017, Ms. Gilkie has headed systemwide communication and marketing strategy and initiatives across Dartmouth Health. She is tasked with building brand reputation and recognition, marketing, and paid and earned media campaigns. She also oversees digital services, creative productions, and content development. Most recently, she led the system through a successful and comprehensive rebrand from 2019 to 2022. She also helmed Dartmouth Health’s award-winning public-facing and internal Covid-19 campaigns. Additionally, Ms. Gilkie serves on the boards for Northeast Delta Dental, the New Hampshire Women’s Foundation and the New Hampshire Business Council for the Arts.
Becker's Recognition
Jennifer Gilkiehas been named a Becker's honoree on the lists below.
2023 Winner

Executives
60 Hospital and Health System Chief Marketing Officers to Know
Becker’s is thrilled to honor 60 hospital and health system chief marketing officers in 2023.
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
2024 Winner

Executives
Hospital and Health System Chief Marketing Officers to Know
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
2026 Winner

Hospital & Health Systems
96 Hospital and Health System Chief Marketing Officers to Know
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
