Ms. Rettig serves as chief marketing and communications officer at Keck Medicine of USC, where she oversees a staff of 50 managing all media relations, digital, content, marketing, data analytics and provider business development efforts for a health system that includes four hospitals and more than 100 unique clinics. Over her 10-plus years at the organization, she transformed a small communications team into a dynamic, multichannel marketing and communications department, building a robust analytics function to support data-driven decision-making, establishing a digital marketing program focused on prioritized service line volume, and overseeing a successful 2022 rebranding. Ms. Rettig has also built a high-value physician referral network, with each physician provider business representative generating an average of $1.2 million from new physician referrals, and has guided the marketing team to attract patients with insurance types that align with the health system’s financial goals. Most recently, she led the marketing and communications strategy for the October 2025 opening of Keck Medicine’s new medical office building in Pasadena, a campaign that generated more than 20 media mentions and contributed to a substantial patient increase in the San Gabriel Valley. Under her leadership, the team won three awards at the 2025 PRSA-LA PRism Awards and earned a “Silver Anvil,” the highest honor at the national PRSA awards. Ms. Rettig is active in the American Marketing Association, the Society for Healthcare Strategy and Market Development, and the American Association for Physician Liaisons.
