Ms. McAllister serves as senior vice president of brand experience at Texas Health Resources, the largest health system based in North Texas. She is responsible for brand strategy and management, marketing strategy, digital and web properties, social media, internal and clinical communications, executive communications, public relations, customer relationship management, and advertising across more than 400 points of access. Over her tenure, she has led multiple significant initiatives, including the organization’s rebranding in 2010, the branding of primary care and specialist practices, the 2020 launch of the Texas Health Breeze Urgent Care brand, and a 2021 digital transformation of the organization’s marketing and customer relationship management strategy. Most recently, Ms. McAllister spearheaded the launch of “Texas Health Connect,” a mobile-first website designed to help consumers access the health system’s expanding array of services. She also assumed responsibility for marketing and communications for Farmers Branch, Texas-based Southwestern Health Resources, the clinically integrated network formed by Texas Health Resources and UT Southwestern Medical Center. Under her leadership, Texas Health Resources ranked first on Fortune‘s “Best Places to Work in Health Care” list in 2025 and third on its “Best Workplace in Texas” list.
