Ms. Scott serves as senior vice president and chief marketing officer at Virtua Health, where she leads initiatives that connect data-driven analytics with human-centric strategies to elevate brand reputation, inspire organizational culture and deepen community trust. Since joining the system in 2018, she spearheaded a comprehensive rebranding following the Lourdes Health System acquisition, introduced advanced digital capabilities including customer relationship management and customer data platforms, and built a proprietary segmentation model and online consumer feedback panel with over 50,000 participants. Ms. Scott also championed a systemwide “Human Understanding” movement, embedding the principle that healthcare is fundamentally about relationships, and launched a CEO-hosted podcast to strengthen community connections. Most recently, she developed a “Champions of Humanity” framework, spotlighting programs that advance health equity, earning the 2025 Digiday “Greater Good Award” and an eHealthcare “Leadership Award.” Ms. Scott also serves as past board president and current board member of Breakthrough T1D, and has been honored as a “Top Woman in Business” by NJBIZ.
