As chief communications and external affairs officer at Inova, Ms. Schroeder leads integrated marketing, communications, government and community affairs for the Washington, D.C. region’s leading nonprofit healthcare provider. Since joining in 2021, she has spearheaded a bold rebranding effort, unveiling a refreshed visual identity for both Inova and Inova Children’s Hospital that emphasizes compassion, innovation and inclusivity. She also led communications for major system milestones, including the simultaneous groundbreaking of two new hospitals, the opening of Inova Health Center–Oakville in Alexandria, Va. and the launch of a $500 million fundraising campaign. Under her leadership, Inova expanded access for underserved communities through its “InovaCare” initiative and celebrated high-profile philanthropic gifts totaling $30 million. Previously, Ms. Schroeder held senior roles leading global public relations campaigns and strategic brand launches. She is also a PR Week “40 Under 40” honoree and co-founder of nonprofit Uncorked.
