Mr. Soto serves as senior vice president and chief marketing and communications officer at Northwell Health, the largest nonprofit health system in the Northeast with 28 hospitals, more than 1,000 outpatient facilities and over 104,000 employees, where he oversees all aspects of brand strategy, marketing, communications, digital engagement, strategic and clinical marketing, customer acquisition and internal communications. He is also president of Northwell Studios, a separate entity focused on partnering with filmmakers and distributors to produce scripted and unscripted content with the goal of humanizing healthcare and sparking meaningful social conversations. These efforts have earned six Emmys and an Oscar shortlist nomination through productions seen on HBO, Hulu, Netflix and other major distributors. Mr. Soto has led purpose-driven marketing campaigns on gun violence prevention, including the 2023 national campaign “It Doesn’t Kill to Ask” and the 2025 campaign “The Things We Can Treat,” both of which improved brand recall, brand awareness, and favorability among parents and gun owners alike. Earlier this year, he helped the Ad Council launch “Agree to Agree,” their first national public service announcement campaign inspired by Northwell’s gun violence prevention commitment. Northwell Health has been recognized by Time‘s “TIME100 Companies,” Fortune‘s “Best Workplaces in Healthcare” and “100 Best Companies to Work For,” and Ethisphere’s “World’s Most Ethical Companies.”
