With over 20 years of advertising and marketing experience in ad agencies and global medical devices, Ms. Tanabe’s responsibilities for the academic medical center include serving as a trusted advisor, building enterprisewide strategies for inpatient care, ambulatory care, health care products and physician networks across two hospitals, driving patient acquisition, and furthering brand affinity with compelling content. She has deep expertise in developing and executing comprehensive marketing strategies and translating business and growth strategies into marketing imperatives, including competitive positioning. During her tenure, she has significantly elevated the role of marketing by building a team that influences brand positioning, creates persuasive narratives, leverages data and insights, establishes robust processes in a matrix organization, embraces digital innovation, and designs experiences that enhance, strengthen and protect the equity of the Stanford Medicine brand.
