Mr. Bohen is responsible for building and leading all marketing and communications initiatives in support of the 16-member health system’s clinical care, research, community and educational mission. Mass General Brigham features more than $22.8 billion in revenue, more than 80,000 employees, academic medical centers, specialty and community hospitals, a health plan, a healthcare professional school, and an innovations and ventures business. Its biomedical research organization has more than $3 billion of academic and research revenue and five Harvard Medical School teaching hospitals. Upon joining Mass General Brigham in 2020, Mr. Bohen led the enterprise transformation of disparate marketing and communications functions into a single, unified structure by integrating more than 10 individual departments across the system’s many entities. Under his leadership, Mass General Brigham has launched an initiative focusing on the use of AI in consumer behavior, including the impact of AI search as well as its application in marketing and communications to increase productivity and enhance results. Mr. Bohen’s career has included marketing leadership roles at Southfield, Mich.-based Beaumont Health, Assurant and consumer-packaged goods companies.
