Ms. Badeau serves as chief marketing and communications officer at UVA Health, where she leads more than 60 marketing and communications professionals overseeing internal and executive communications, brand management, digital patient experience, patient acquisition marketing, physician outreach, public relations and media relations, crisis communications, customer relationship management and marketing automation, social media, content marketing, and analytics and data science. Since joining in February 2021, she has launched the health system’s first marketing technology platforms, enabling marketing automation for consistent engagement with patients and referring physicians, as well as the health system’s first closed-loop marketing return on investment technology platform. Ms. Badeau has grown UVA Health’s share of voice to No. 1 in the state and led the relaunch of both UVA Health and UVA Health Children’s websites, resulting in a 14% improvement in impressions and a 30% increase in clicks for the children’s site. She is currently driving the health system’s digital patient experience strategy, enhancing self-scheduling, AI-based search functionality, and provider ratings and reviews. Recent organizational accolades include UVA Health Children’s being named the No. 1 Children’s Hospital in Virginia for five consecutive years by U.S. News & World Report, and UVA Health being recognized among Newsweek‘s “World’s Best Hospitals” for 2025.
