Ms. Hogarth leads the enterprise marketing and public relations team at Children’s Hospital of Philadelphia, driving growth and elevating one of the nation’s most respected pediatric healthcare brands. With three hospital locations, more than 690 beds, and an ambulatory network spanning more than 50 sites, CHOP is consistently ranked among the nation’s best children’s hospitals by U.S. News & World Report. Working in close collaboration with system strategy, clinical and foundation leaders, Ms. Hogarth and her teams leverage a data- and insights-driven approach to deliver award-winning integrated strategies that consistently exceed growth, revenue and engagement goals. Under her leadership, CHOP has achieved industry-leading media coverage, website traffic and search visibility, positioning the organization as a national thought leader in pediatric medicine. The CHOP brand maintains almost universal awareness in its primary service area, top-ranked national reputation scores, and unmatched preference among referring providers across the country. Ms. Hogarth has built and nurtured a best-in-class team of experts spanning marketing strategy, public relations, creative, digital and consumer insights, all professionals united by a shared commitment to creating meaningful experiences and deepening engagement with the CHOP brand locally, nationally and globally.
