The Reputation Institute’s 2015 US RepTrak 100 survey gauges public perceptions of corporate reputations based on:
– Innovation
– Leadership
– Governance
– Citizenship
– Workplace
– Performance
– Products and services
Clorox CEO Benno Dorer commented on the ranking.
“This recognition is important validation of our business approach that focuses on accelerating profitable growth the right way and communicating that message effectively with our stakeholders,” said Dorer.
This is the first year that Clorox has been included in the survey.
